How to Open a Rakuten Store in Japan in 2026? Japanese IP
Clean IP picks: Static IPs from $1.5 each, Dynamic IPs from $0.5/GB
Rakuten Ichiba is one of Japan’s major e-commerce platforms, with more than 100 million Rakuten IDs and over 50,000 stores.
For cross-border sellers looking to enter the Japanese market, Rakuten is a sales channel worth considering.
In September 2026, Rakuten Group announced the establishment of Rakuten Cross-Border E-Commerce (China) Co., Ltd. in Hangzhou, further strengthening support for Chinese businesses entering Rakuten Ichiba and operating their stores after launch.
Rakuten stated that more than 1,000 overseas businesses opened stores on Rakuten Ichiba in 2025. For Chinese sellers, Rakuten’s cross-border e-commerce support continues to expand.
How to Open a Rakuten Store in Japan?
1. Can Chinese Businesses Open a Rakuten Store?
Yes. Businesses from mainland China, Hong Kong, and Taiwan can apply to open a store under Rakuten’s current overseas seller policies.
If a team lacks Japanese-language customer service and operational capabilities, it can also apply through an official Rakuten-appointed agency, which can assist with language support and day-to-day store operations.
2. What Do You Need to Prepare?
▸ Business credentials: Business license and relevant credit reports;
▸ Japanese-language operations and customer service capabilities;
▸ Product compliance and certifications (such as PSE and SG certifications required for the Japanese market);
▸ Foreign currency payment account;
▸ Shipping and after-sales capabilities for the Japanese market;
▸ Business and warehouse documentation.
3. How Much Does It Cost to Open a Store?
Note: Specific fees and payment terms for overseas businesses should be confirmed with Rakuten’s sales representatives. The figures above are reference information publicly provided by Rakuten for Chinese businesses.
What Is the Role of a Japanese IP for Rakuten Sellers?
1. Maintain a Stable Japanese Login Environment
When managing a store from outside Japan over the long term, frequent changes in network location may increase the likelihood of additional login verification and security checks.
A stable Japanese network environment can help maintain a consistent login environment.
2. Reduce Issues Caused by Cross-Border Network Switching
Frequently switching network exits between countries or regions may make login activity appear unusual.
Using a fixed Japanese IP can help reduce these fluctuations.
3. Conduct Local Market Research in Japan
A Japanese IP can be used to view local product prices, search results, competitor rankings, and pages and promotions as they appear to users in Japan.
4. Keep Different Business Environments Separate When Managing Multiple Stores
If you manage multiple stores, it is advisable to avoid having different businesses share the same network environment over the long term. A clear setup of “one store, one stable environment, one IP” can help keep different operations separate.
Important: A Japanese IP cannot replace business qualification requirements or guarantee that an account will never trigger platform security checks. Its role is to provide a stable network environment for daily login and store operations.
Should Rakuten Sellers Use Dynamic IPs or Static Residential IPs?
In simple terms: for store operations that require a stable, long-term network identity, a static residential IP is generally the better choice; for market research and data collection that require frequent IP rotation, dynamic residential IPs are more suitable.
Data center IPs typically have clear hosting or data center network characteristics and may be more likely to trigger additional verification in some network-sensitive applications. For long-term management of a Japanese store, a Japanese static residential IP with a fixed network identity is generally a better fit.
Which Rakuten Use Cases Are Japanese Static Residential IPs from IPDeep Suitable For?
If your main need is to manage a Japanese Rakuten store over the long term, a fixed Japanese static residential IP is worth considering.
IPDeep provides Japanese static residential proxy IPs for use cases such as cross-border e-commerce backend management, long-term account login, and Japanese market research.
Sellers can choose the location, bandwidth, and number of IPs based on their business needs. Check the official website for the latest node availability, inventory, and pricing.
Frequently Asked Questions
Q1: Can Chinese Businesses Open a Rakuten Store Directly?
Yes. Businesses from mainland China, Hong Kong, and Taiwan can apply under Rakuten’s overseas seller policies. New sellers without Japanese-language capabilities can also choose to apply through an official Rakuten-appointed agency.
Q2: Can I Open a Rakuten Store Without a Japanese Company?
Yes. Rakuten allows Chinese business entities to apply directly, so establishing a company in Japan is not required.
Q3: Is a Japanese IP Required to Operate a Rakuten Store?
Not necessarily. A Japanese IP is mainly useful for maintaining a stable login environment and conducting local market research. It cannot replace business qualification requirements and is not a mandatory requirement for opening a store.
Q4: How Should I Choose Between Dynamic and Static Residential IPs?
Choose a static residential IP for long-term fixed login, backend management, and store operations; choose a dynamic residential IP for market research and competitor data collection.
If you are looking for a stable network environment for operating a Japanese Rakuten store, visit the IPDeep official website to view available Japanese static residential IPs and pricing.
