Amazon Japan Store Setup: How Japanese IPs Help Sellers

Amazon Japan is a common channel for Chinese cross-border sellers entering the Japanese market. Japan's B2C e-commerce market continues to grow, reaching ¥26.1 trillion in 2024, up 5.1% year over year.

For sellers preparing to enter the Japanese market, opening a store is only the first step. Beyond account registration, fees, logistics, and Listing operations, the network environment used to access Seller Central is also an important consideration for day-to-day operations.

This article covers the store registration process and fees, focusing on how a Japanese IP can support account access, market research, and localized operations.

What Do You Need to Open an Amazon Japan Store?

Prepare the required registration documents based on your seller type:

▸ Proof of identity: A government-issued photo ID, such as a passport or driver's license. The name should match your registration information.

Individual/sole proprietors should provide personal identity, address, and bank account information as required on the Amazon registration page. Business sellers generally need to provide a business license and company representative information.

▸ Proof of address or business: Business sellers can provide company documents such as a business license, while individual sellers may need to provide proof of address.

▸ Credit card: A credit card that can be used for international payments and Amazon fee charges.

▸ Bank account: Used to receive sales proceeds. Overseas accounts may also be supported through Amazon Currency Converter.

▸ Email and phone number: An email address that has not been used for another Amazon account and a phone number that can receive verification codes.

How to Register for Amazon Japan

The registration process generally includes the following steps:

1. Go to the registration page: Access the Amazon Global Selling website and enter the registration portal for Amazon Japan.

2. Create an account: Create a seller account with your business email and password, then complete email and phone verification.

3. Enter seller information: Enter your business or personal information, address, and legal representative or individual details based on your business license or identity documents.

4. Complete identity verification: Upload proof of identity and address or business documents. Some sellers may also need to complete video verification or provide additional documents, depending on the requirements shown during registration.

5. Wait for approval: Once approved, you can access Seller Central and start listing products.

What Are the Fees for Amazon Japan?

▸ Selling plan: The Professional plan costs ¥4,900 per month, excluding tax, while the Individual plan costs ¥100 per item sold with no monthly subscription fee.

▸ Referral fees: Charged on each item sold, with rates varying by category. Most categories range from 5% to 15.4%.

▸ Fulfillment fees: Costs vary depending on whether you fulfill orders yourself or use Amazon FBA.

▸ Advertising and other fees: Advertising, storage, and other services are charged based on actual usage.

Cross-border sellers should also review Japanese customs duties, consumption tax, and other tax requirements based on their products, import model, and sales method. For specific tax filing requirements, refer to the latest guidance from Japanese customs authorities and qualified tax professionals.

How Can a Japanese IP Help Amazon Japan Sellers?

The network environment is easy to overlook when opening and managing an Amazon store. For cross-border sellers operating on Amazon Japan long-term, a stable and dedicated network connection is worth considering. A Japanese IP can be useful in four main scenarios:

1. Maintain a Stable Login Environment

When accessing Seller Central from overseas, frequent changes in network exits or unstable connections can trigger additional verification or disrupt operations. A fixed Japanese IP can help keep the login environment consistent.

2. Reduce Network Variables for Multi-Account Operations

Amazon has policies governing Seller Central account relationships and account health.

For businesses with legitimate reasons to operate multiple seller accounts, it is recommended to maintain relatively separate login environments for each account, including separate browser configurations, Cookies, and stable network exits.

A fixed static residential IP can reduce the variables caused by frequently sharing or switching network exits between accounts. However, an IP does not replace account compliance, and sellers still need to follow Amazon's multi-account policies.

3. Check Local Search Results and Ad Placement

Using a Japanese residential IP to view keyword search results, ad placements, and Listing visibility can provide a view of search pages from a Japanese user's network environment.

4. Monitor Competitor Prices and Listings

A Japanese IP can be used to monitor competitor price changes, promotions, and category trends as references for product selection and pricing.

How to Choose a Japanese IP?

Proxy IPs generally fall into three categories, each suited to different use cases:

▸ Static residential IP (ISP proxy): Usually provides a fixed exit address with residential or ISP network characteristics, making it suitable for long-term, stable account access and management.

▸ Rotating residential IP: IPs rotate based on requests or time, making this type suitable for frequent requests such as competitor monitoring and price tracking.

▸ Datacenter IP: Comes from datacenter networks and is typically associated with concentrated IP ranges, so it is generally less suitable for long-term login to a primary store account.

When choosing a proxy, focus on IP stability, exclusivity, ASN/carrier type, location, and supported protocols rather than relying only on labels such as "residential" or "static."

For sellers operating Amazon Japan long-term, static residential IPs are well suited to stable daily logins and Seller Central operations.

IPDeep offers Japanese static residential IPs with support for HTTP, HTTPS, and SOCKS5, providing sellers with a fixed Japanese network exit.

If price is a priority, you can also check affordable Japanese static residential IPs to see available Japanese locations, pricing, and configurations.

For use cases such as price monitoring and competitor analysis that involve frequent requests, you can also choose a rotating residential IP based on your traffic needs.

Frequently Asked Questions

Q1: Can Individual Sellers Open an Amazon Japan Store?

Yes. Amazon Japan supports both business entities and individual/sole proprietor sellers. Each type must submit the required identity, address, and bank account information according to Amazon's registration requirements.

Business sellers generally need to provide a business license, while individual sellers need to provide personal identity and proof of address.

Q2: Is "One Store, One IP" Required for Amazon Japan?

No. It is not an official Amazon requirement. Amazon's multi-account policy generally allows one Seller Central account per region unless there is a legitimate business need, such as multiple brands or separate businesses.

For sellers who need to operate multiple accounts independently over the long term, using a separate network exit and browser environment for each account is a common approach, but an IP alone does not guarantee account compliance.

Q3: What Is the Difference Between Static Residential IPs and Datacenter IPs?

Static residential IPs typically have residential or ISP network characteristics and a fixed exit, making them more suitable for long-term access.

Datacenter IPs come from datacenter networks and are often associated with concentrated IP ranges and identifiable network characteristics, making them generally less suitable for primary store accounts.

Q4: Do I Need to Change My Computer's Time Zone and Language When Using a Japanese IP?

Not necessarily. Using a Japanese IP does not mean you must change your computer's system settings.

For long-term Seller Central operations, it is recommended to keep your device, browser, and network environment relatively consistent and avoid frequently switching time zones, languages, and IPs. The appropriate setup depends on your team's actual operating environment.